'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation
- Creator: Hook, Margurite , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2020
Antecedents and consequences of children's brand community participation: a replication and extension study
- Creator: Hook, Margurite , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2017
Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities
- Creator: Hook, Margurite , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2021
Understanding the factors influencing children's participation in brand communities
- Creator: Hook, Margurite Louise
- Resource Type: thesis
- Date: 2018